How Do Companies Recruit and Keep Top Talent? With Purpose and Culture





While many organizations seek to retain top talent with increased compensation and financial incentives, studies have shown that monetary reward fails to engage and retain employees. Nor does it differentiate. What cannot be replicated and what intrinsically motivates people are a company’s purpose and culture.

Discover how purpose and company culture can engage employees, drive productivity and attract top talent — even in a competitive market.

To download our purpose and culture content, fill out the form or contact a Texas Capital Bank relationship manager at 214.932.6611.


About Texas Capital Bank

Texas Capital Bank delivers highly personalized financial services to businesses, the individuals and families who run them, and other members of our communities. We are headquartered in Texas and work with clients throughout the state and across the country. Texas Capital Bank is a wholly owned subsidiary of Texas Capital Bancshares, Inc. (NASDAQ®: TCBI) and is recognized as one of Forbes’ Best Banks in America.

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Neither Texas Capital Bank, N.A. nor any other subsidiary of Texas Capital Bancshares, Inc. will be responsible for any consequence of reliance upon any opinion or statement contained herein or for any omission. No part of this document may be reproduced in any manner without the prior written permission of Texas Capital Bank. Under no circumstances is Texas Capital Bank liable for any lost profits, lost opportunities, or any indirect, consequential, incidental, special, punitive, or exemplary damages arising out of any use of, reliance upon, any opinion, estimate or information contained herein or any omission therefrom. The information has been obtained from sources considered to be reliable, but we do not guarantee that the foregoing material is accurate or complete.


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